Experiential and Wayfinding Graphic Design | Urban Planning
Metro Silver Line station, Gardena, California
Completed: 2014
Project Description
When experiential graphics designer Youn Choi (now partner and principal at pod a+d) began the process of rebranding the then-new Metro station in Harbor Gateway via an enhanced wayfinding system, she knew the huge challenge she faced: The system had to help move very large crowds of people through the Gateway quickly and efficiently and in an organized manner. To do that, travelers must be able to see, quickly comprehend, and follow the system’s graphics and signage from a distance and in the midst of a teeming crowd. She met the challenge with a graphical language of simple, familiar symbols: arrows and dash lines. To some extent, she expanded on the transit center’s original graphic branding (the white “M” logo, for example). But Choi’s application, including the color scheme, is much larger and much bolder.
Today, Harbor Gateway Transit Center is the branding and wayfinding flagship for current and future stations throughout the Metro Silver Line.
Credits
Experiential/Wayfinding Graphic Design:
Youn Choi as Design Director with Selbert Perkins Design collaborative, 2000 - 2013
Concept Design and Drawings: Youn Choi