Experiential/Wayfinding Graphic Design
San Francisco, California
Completed: 2015
Project Description
The challenge pod a+d’s principle designer Youn Choi faced was to create a clear, contemporary, and inviting concept that would (1) reinforce the building’s status as the largest museum in the U.S. devoted exclusively to the Asian arts, (2) complement its treasured contents (one of the most comprehensive Asian art collections in the world), and (3) respect the historic integrity of the former City Library, a Beaux Arts structure built in 1917. She met all challenges by designing several options:
1. A “veil” over the entire building that could be lifted during the grand opening.
2. Traditional Asian elements rendered as lofty, attention-grabbing signage, such as foo dog sculpture and paper lanterns
3. Freestanding and wall-mounted site-identity banners
4. Colorful frames and pavement treatments at all entrances
5. Tall, slender signs and wall treatments to identify the café and gift store
6. Papier mache umbrellas
Credits
Experiential/Wayfinding Graphic Design Concepts:
Youn Choi as Design Director with Selbert Perkins Design collaborative, 2000 - 2013
Concept Renderings: Youn Choi