Experiential Graphics and Wayfinding | Masterplan
Redding, California
Conceptual Design
Project Description
The conceptual plan for a scenic swath of Bridge Bay draws upon the property’s natural textures and tones and the need for a user-friendly wayfinding system, especially at the multi-dock Marina. Structural elements will be built with simple materials, such as wood and metal. Color palettes of blues, greens, and clay will be used for site identity and wayfinding signage to complement the natural setting. Together, the structures and signage will (1) define the owner’s property, (2) orient visitors and users to their physical locations within the park, (3) guide visitors and users through the park to other defined places, and (4) help boat owners locate their specific docks and slips.
Credits
Experiential Graphics and Wayfinding: Youn Choi, pod architecture + design