Experiential Graphics and Wayfinding | Urban Design
Salt Lake City, Utah
Project Description
City Creek Center is an upscale mixed-use, open-air development in the heart of downtown Salt Lake City owned by a real estate developer and the Mormon Church. Intended to launch the sustainable revitalization of the downtown district, the Center opened with much fanfare in 2012.
As Design Director for Selbert Perkins at that time, pod a+d partner/principal designer Youn Choi was usually deeply involved in a project from the initial concept, including City Creek Center. In her quest for a well-organized, appropriate, and exciting experiential graphics concept to enhance the Center’s architectural design and use plan, Youn worked with architects, landscape architects, retail consultants, and local history experts. And after many site analyses, she and the team of consultants discovered City Creek, an historical waterway that once ran through the property before a century of development obscured it.
Youn helped develop a comprehensive, far-reaching vision for telling the story of City Creek with the public, which included resurrecting the actual creek. Her environmental design concept organized gateways, entry points, pedestrian paths, and parking then tied all of the elements together in a visual narrative that imparts the history of the site. That narrative includes a system of recognizable landmarks and monuments integrated with signage.
Credits
Experiential and Wayfinding Graphic Concept through Construction
Youn Choi as Design Director with Selbert Perkins Design collaborative and ZGF Architects, Callison, Hobbs + Black Architects, 2000 - 2013