Experiential Graphics and Wayfinding | Urban Design
Yongsan International Business District, Seoul, Korea
Project Description
Yongsan International Business District (YIBD) is a $28 billion "Dream Hub" on 56-acres in Seoul, South Korea. It would be a modern business hub, symbolizing a 21st century city by integrating international business, living, entertainment, and retail in contemporary districts around the existing Dragon Valley train station.
pod a+d partner/principal designer Youn Choi developed elemental sub-set imagery for gateways, environmental graphics, and signage within the YIBC's retail district. She also updated the "Dragon" visuals into abstract patterns suggesting "dragon scales." This created a richer and more urban architectural texture and identity than reliance on traditional dragon imagery. By combining the elements of wayfinding systems with textural architectural components, Youn created multi-layered environmental design components suitable for a large, ultra-modern urban project.
Credits
Experiential and Wayfinding Graphic Concept and Design
Youn Choi as Design Director with Selbert Perkins Design collaborative and 5+design, 2000 - 2013
Concept Design Drawing : Youn Choi